how to report google ads
Wiki Article
As a business owner, you want to ensure that your online
advertising efforts are effective and generating a positive return on
investment (ROI). Unfortunately, not all advertisers follow the rules and can
negatively impact your campaigns. Google Ads has a reporting system in place to
help users identify and report violations of their policies. In this blog,
we'll provide a step-by-step guide on how to report Google Ads violations.
Step 1:
Identify the violation
The first step in reporting a Google Ads violation is to
identify the issue. Google has a comprehensive list of policies that
advertisers must follow. These policies cover everything from ad content to
landing page experience. Some common violations include:
- Misleading or false claims
- Unapproved substances or methods
- Adult content or services
- Unauthorized use of trademarks
- Misleading location targeting
Step 2:
Gather evidence
Once you've identified the violation, gather evidence to
support your claim. This could include screenshots of the ad, the landing page,
and any other relevant information. You can also provide links to the ads or
landing pages in question. This evidence will help Google review your report
more quickly and accurately.
Step 3:
Report the violation
To report a violation, log in to your Google Ads account and
navigate to the campaign or ad group that contains the offending ad. Click on
the three dots in the top right corner of the ad and select "Report
violations." This will open a form where you can provide details about the
violation and attach any evidence you've gathered. Be sure to include specific
examples of how the ad violates Google's policies.
Step 4:
Wait for a response
After submitting your report, Google will review it and take
appropriate action based on their policies. This could include disapproving the
ad, suspending the account, or taking other corrective measures. Google aims to
respond to all reports within 24 hours, but more complex cases may take longer.
If you don't hear back from Google within a few days, you can follow up by
contacting their support team.
Step 5:
Monitor your campaigns
Even after reporting a violation, it's important to continue
monitoring your campaigns for any further issues. Google's policies are
constantly evolving, and new violations may arise over time. Stay up-to-date
with the latest policy changes and be proactive in addressing any issues as
soon as they arise. This will help ensure that your campaigns remain compliant
and effective over time.
In conclusion, reporting Google Ads violations is a
straightforward process that can help protect your business from negative
impacts caused by non-compliant advertisers. By following these steps, you can
ensure that your campaigns remain compliant with Google's policies and generate
a positive ROI for your business. Remember to stay vigilant and monitor your
campaigns regularly for any further issues that may arise.